Vietnam’s ice cream market is underpenetrated. Per Euromonitor, between 2013 and 2016, consumption grew 15% per annum in value, including a 6% volume expansion per annum, to reach a market size of roughly VND2.6 trillion (USD115 million). Yet, per capita consumption remains relatively low at 0.4kg/year vs the Philippines (0.6kg/year), Indonesia (0.7kg/year), Thailand (1.0kg/year) and Malaysia (1.9kg/year).