We attended VNM’s analyst meeting on May 8. Our key takeaways are as follows.
Q1 2026 Financial Highlights:
- Revenue growth: Approximately 25% YoY.
- Profit after tax growth: Approximately 55% YoY.
- Key drivers: Strong growth is attributed to the low base of Q1 2025, robust sales performance, and effective cost management.
- Gross profit margin: Margin improvement was supported by lower raw material costs from last year's procurement.
- Domestic revenue: Showed strong recovery and growth in Q1.
- Export sales: Grew by 15-16% YoY in Q1. The impact from the Middle East conflict was minimal as it began in mid-March, after January and February shipments were completed.
Subsidiaries in Q1 2026:
- Moc Chau Milk: Showed impressive growth. Strong demand, especially for condensed milk, was bolstered by Cambodia-Thailand trade issues, creating an opportunity for Vietnamese products. The positive trend is expected to continue.
- Driftwood (US subsidiary): Net profit increased by 25% due to price hikes on other products in anticipation of Q2 labor cost increases. The net profit margin is expected to decline in Q2.
- Angkor Milk (Cambodia subsidiary): Performed "extremely well" in Q1, with high capacity utilization and strong market demand. This strong performance is anticipated to continue for the rest of the year.
Sales Channels and Strategic Initiatives:
- Sales channel contribution:
- General trade (GT): 65% of revenue.
- Modern trade (MT): 20%.
- Vinamilk stores & e-commerce: This segment has grown from 11% to 15% of revenue during the last few years and is expected to continue expanding.
- Store expansion: Vinamilk currently has 850 stores and plans to expand to 1,000 stores by the end of 2026, focusing on operational efficiency.
- Vinamilk Care strategy: A new initiative to deliver milk to consumers based on long-term orders (adult orders for their children/parents). Long-term focus on improving direct-to-consumer (D2C) engagement through the company's e-commerce platform and the expanding network of Vinamilk stores. The goal is to enhance service quality, delivery speed, and after-sales support.
- Sales restructuring: The restructuring in 2025 involved reassessing the performance of salespeople with more challenging KPIs, changing promotion policies, and replacing underperforming sales staff.
Product and Brand Strategy:
- Green Farm: The key new premium brand that spans across many liquid milk categories, which continues to show solid, triple-digit CAGR since its launch in 2024 (low base).
- Moc Chau Creamery: A new product line with positive initial feedback. It is positioned differently from Green Farm, emphasizing a 70-year heritage story. Distribution is expanding from the Modern Trade (MT) to General Trade (GT) channels.
- Brand positioning: The company maintains distinct brand stories for Vinamilk Green Farm (modern) and Moc Chau (heritage/authentic).
- New product development: After launching over 100 new SKUs in 2025, Vinamilk plans to introduce special products to celebrate its 50th anniversary in 2026.
Consumer Strenth and Raw Material Outlook:
- Raw material costs: Costs for logistics, freight, and raw materials are trending upward. The company maintains a policy of stocking at least three months of raw materials in advance and does not anticipate any supply shortages.
- GPM outlook: Expected to trend slightly downward in upcoming quarters due to rising raw material costs.
- Pricing strategy: Vinamilk plans to pass on some cost increases to consumers with a maximum price increase of 2-3%. Adjustments will be made carefully to avoid market shock, but this may lead to long-term margin compression.
- Consumer purchasing power: Increased tax allowances for households are seen as a positive, potentially increasing net income by 2-3% and boosting consumer purchasing power for FMCG products like Vinamilk.
- Tax policy impact: Concerns from last year's tax changes for small businesses have subsided after the tax-exempt threshold was clarified at VND1bn per year, stabilizing the retail market.
Outlook and Guidance:
- Q2 2026 outlook: The company expects positive growth in Q2, but at a much lower rate than Q1 due to a high comparison base from Q2 2025.
- Full-year 2026 guidance: The full-year target approved at the AGM remains unchanged at 5% revenue and NPAT growth. The company is committed to this minimum target and hopes to deliver a "special" result for its 50th anniversary.
- Export sales forecast: Exports are expected to decline in Q2 due to shipping disruptions, affecting the Middle East market. However, the company is seeking alternative shipping routes and maintains its full-year export target for now.
- Export disruptions: The Middle East conflict is causing shipping delays and will likely impact Q2 export sales to the Middle East.
- ESOP (Employee Stock Ownership Plan): An ESOP is unlikely to be issued this year. Approval requires shareholder consent, and the major shareholder (SCIC) has historically been opposed due to concerns about diluting its 36% stake.
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